There are three key things to think about when you’re thinking about publishing content.
Think about where you want the content to live and when it needs to be released. Where it goes will affect your project setup, and how the final video(s) gets edited and shared.
For example, if your video is going to be posted on Twitter or Facebook, you might want to include text and graphics and maybe a call to action.
Think ahead and plan when you need a video to go live. If it’s something reactionary, you’ll need to be quick!
Optimise your footage
Try to make the most of all your footage! Think of different video formats and styles and consider all the different places your content can be distributed.
If there are some clips that weren’t used in your main video, maybe they can be dispersed on your social channels as quick snippets of a bigger picture. Maybe you want to turn your footage into something episodic.
Is there more you could do with it a week from now, what about a year from now?
Finally, spread the love!
When you post on social, be sure to include relevant hashtags, tag individuals or companies that are featured, and - of course - include emojis or gifs to give it some personality.
Encourage your contributors to share, too! This is the best way to get views organically, plus they might feel encouraged to do more with you in the future.
You and your contributors have put in all of this effort, so definitely shout about it!