Burnt-in subtitles (Beta)
Burnt-in subtitles are permanently embedded into your video. Unlike optional subtitles (sometimes called 'closed captions') that you can turn on or off, burnt-in subtitles are always visible and cannot be removed. They are part of the video file itself, ensuring that viewers will always see the text, regardless of the device or media player they use.
Benefits
Universal accessibility: Burnt-in subtitles are always visible and can't be turned off, ensuring that all viewers, regardless of the device or platform they are using, have access to the subtitles. This is particularly useful for platforms that do not support optional subtitles (closed captions).
Consistency: The appearance of burnt-in subtitles is consistent across all devices and media players. There is no risk of the subtitles not displaying correctly or being affected by different player settings.
No compatibility issues: Since the subtitles are embedded in your video file, there are no compatibility issues with different media players or software. All viewers will see the subtitles exactly as intended.
A single download: Because burnt-in subtitles are integrated into the video file, you only need to download the video itself, meaning you don't need to manage multiple subtitle files
Social media ready: Many social media platforms automatically mute videos by default. Burnt-in subtitles ensure that the text is visible from the start, improving the chances that viewers will engage with your content, even without sound.
Optional subtitles
Optional subtitles (or closed captions) can be turned on or off while watching a video. Unlike burnt-in subtitles, they aren't permanently part of the video file. Instead, they are uploaded as a separate .srt or .vtt file and the viewer can choose to display them if you need them, and hide them if you don't. This allows viewers to customise their viewing experience based on their preferences or needs.
Benefits
Flexibility: Viewers can choose to turn them on or off as needed.
Accessibility: Using video players that support closed captions and are designed with accessibility in mind can improve the overall experience. These players often include keyboard navigation and other features that enhance usability for screen reader users. Including caption files (such as .srt or .vtt) with the video can also allow screen readers to access the caption text..
Clearer viewing experience: Without permanent subtitles, viewers who don't need them can enjoy an unobstructed view of the video.
Improved search-ability: Search engines can't watch videos, but they can read text. Optional subtitles provide a text version of your video's content, making it easier for search engines to index and rank your video.
Better keyword targeting: Transcripts from optional subtitles can be used to identify keywords and phrases that resonate with your audience, helping you optimise your content and metadata for better SEO.